In the absence of live sports, the fantasy sports league platforms have turned into alternative means of maintaining user interaction such as games, quizzes, and old favorites such as ludo and rummy.
This year’s edition of the Indian League (IPL) was expected to be bigger than ever for the many online sports tournaments. But the Covid-19 pandemic and the indefinite suspension of the cricket tournament has put huge marketing and advertising plans on hold, forcing many platforms to switch tracks.
One of the best-known fantasy leagues in India is Dream XI, which has former India captain MS Dhoni as the brand ambassador and has been an official partner of IPL since 2018. The platform claims to have 70 million registered users, but pending sports, the platform has entered hibernation. A platform spokesman declined to comment on this article.
He said: " Businesses such as our company rely heavily on the availability of live sports stadiums, and this part of the revenue has certainly had an impact, and this is not hidden because globally sports were in the background." said Vinit Godara, CEO and co-founder of fantasy sporting league MyTeam11.
But Godara said that the influx of users on the platform remained stable despite the absence of the sport. That’s because great sporting tournaments like MyTeam11, My11Circle, HalaPlay, and BalleBaazi have turned into alternative ways to keep users interested like games, competitions, and old favorites like ludo and rummy.
MyTeam11 has introduced new products such as MyTeam11 Quiz and MyTeamRummy which, according to them, ensure the growth and participation of users. The test consists of hourly quizzes in 10-question format and requires users to pay 28 rupees and can earn up to 100 rupees for each correct answer. There are also Bollywood and personality tests.
For example, a test about Indian Cricket Leader Virat Kohli has questions like "When did you start playing cricket" etc.
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"Traffic has increased more than 4 times in recent weeks.
Piyush, founder and CEO of Rooter, said they have seen more engagement since the start of the national blockade on March 24. The platform that allows users to communicate and chat about sports is to watch people "consume all kinds of content," he said.
"Users are also downloading massive amounts of content through photos and videos, which creates a great appeal for other sports fans. Therefore, while the active sports schedule is great for our business, the current blockade has increased the participation in Piyush said."
Rooter has also recently collaborated with Paytm, and Piyush expects a boost once live sports events are restarted. "If the IPL line and the T20 World Cup go according to plan, we will see massive growth this year after the games also became part of our show," he said.
Paytm First Games allowed users to play ludo, rummy and dozens of other mobile games. On the Google App Store, the app promotes a ludo tournament where users can earn up to 10 rupees lakh in cash on Paytm.
“Our traffic has increased more than 4 times in the past few weeks compared to the days before the close. Sudhanshu Gupta, Operations Manager at Paytm, said we see a daily flow of more than 1 lakh of new users on the platform with a healthy contribution of more than 60% of traffic New users coming from Level 2 and 3 cities. The first games.
Gupta said that the app is planning to offer more games like carrom in the future and they have seen more than a lakh of users participating in the Ludo tournament. He said that the first eSports Championship got more than 12,000 records.
"We would like to continue building on the momentum gained in the past 6-8 weeks by adding more exciting games and toys in the coming weeks," Gupta said.
Follow the TickMyShow Ticket app similar path in the absence of sports tickets or other events.
Albert Almeida, COO of BookMyShow Live Entertainment., said: "We have worked closely with our partners in the e-sport category, as we offer various options such as Pubg and Mafia - Bin Patti Khelo Humare Saath Course, among others, for players across the country."
Almeida said that more than three million people attended these events and added more options to the list of virtual experiences. By the way, the MyTeam11 survey, conducted on the app among more than 10,000 respondents, found that more than 40% of respondents said they'd rather watch sports at home until the Coronavirus vaccine was available.
Prepare to open
After weeks in prison, the sporting world is slowly recovering. The main Bundesliga, the Bundesliga, started playing on empty ground. Watch thousands of soccer matches in South Korea on YouTube. The Premier League hopes to start in June. India has now opened stadiums to allow athletes to start training, but there is little clarity in organizing sporting events. IPL is still uncertain. But this is a welcome change for these platforms.
"For us at Rooter, we started covering the Bundesliga in the first game last weekend and we will develop a commitment to all sports when they return to work," said Piyush from Rooter.
Article Source: indianexpress.com
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