IPL 2021 – ‘GROWW’ Joining as Official Partner:
The list of sponsors for the Indian Premier League (IPL 2021) is increasing. Not only has BCCI been able to retain VIVO as a sponsor of ownership, but another official partner is also slated to be announced in the next two weeks. GROWW, an online trading and wealth management company ready to join as an IPL partner. Based on the information available, GROWW will enter into a 3-year contract with IPL for 45 kronor per year.
Dream11 to join IPL as an official partner:
The main sponsor of IPL 2020, Dream11, will return as an official IPL 2021 fictional partner. Dream11 tried to retain the title sponsorship rights for IPL 2021 and even made an offer to VIVO. The deal did not materialize because the bid of 250 kroner per year was well below VIVO's expectations. Now, Dream11 has decided to maintain its former sponsor position as the official fictional partner of the league.
BCCI likely to have 6 Official Partners on Board before IPL 2021
In addition to Dream11, BCCI also has agreements with Unacademy and CRED as official partners. Tata Motors, which has completed its 3-year relationship with IPL, is likely to extend the contract.
Meanwhile, according to BCCI sources, the university is also in discussions with two other brands at this point. A senior BCCI official informed that if all goes well, BCCI will likely have a sixth official partner before the IPL 2021.
“We are in talks with multiple parties. The interest is tremendous at this point and we should have two more official partners before IPL 2021. All because of the unprecedented success of IPL 2020.”, declared the BCCI official
IPL 2021: Disney-Star may hike ad rates by 25-30% for IPL 2021 after blockbuster IPL 2020
Official IPL 2021 announcer: Disney Star raises ad rates for IPL 2021 - Not only will BCCI get more money from IPL 2021, but the official broadcaster is also planning to be ready to take advantage of the successful IPL 2020. Prepares to increase ad rates by around 25% by IPL 2021.
Based on the available information, ad prices for IPL 2021 can increase up to 14 to 15 lakhs for 10 seconds. It is worth noting that for IPL 2020, Star India was charging 12 Lakhs for 10 seconds, which will now increase by 25% according to reports.
Why Disney Star may increase advertising rates by 25-30%?
- IPL 2020 achieved standard TV Ratings.
- Late season of IPL surpassed IPL 12's viewership by 23% and a total viewership of 400 billion minutes.
- According to the channel, IPL 2020 audience growth is an impressive 24 percent among women and 20 percent among children respectively.
Advertising has also seen a 4% increase in ad volume, according to the Broadcast Audience Research Council (BARC) in India.
This unprecedented success of the IPL 2020 network led to an increase in IPL AD rates.
“As of now, talks are only taking place between the agency's junior employees and Star. However, Official Meetings Star and variable rates will only begin after BCCI announces the final schedule, and match fees will also vary based on days and hours,” informed another senior media planner on the condition of anonymity.
The source also added that Star has been aggressively video calling, giving presentations, and looking for a roughly 33% increase over last season.