Buoyed by the response to the industry's strong bid for IPL media rights, BCCI secretary Jay Shah said it was the wording of the bid document that paved the way for the program.
"The tender prepared by BCCI for this process was excellent. It allowed to discover the optimal price and the final figure is the asset note (IPL)," Shah told TOI.
Shah's team started working out the details of ITT months ago and there was a lot of deliberation about what packages were going to be offered.
"I kept talking about Package C in particular from the beginning and we can all see the difference it made in the overall auctions at the end. The digital space in India, anywhere in the world, has been a fast-growing space. And we they were extremely confident in presenting a specific plan to the bidders. That's exactly what happened."
The Package C tender brought the price determination to the final figure of Rs 44,000 crore.
"The money that BCCI will get from these rights over the next five years will help the board with many things for years to come. BCCI is also working on women's cricket at the under-16 and under-19 level, which is for the IPL female, the feed line will be
But it worked," he said.
Meanwhile, Rebecca Campbell, President of International Content and Operations for The Walt Disney Company, said, "We are pleased to expand our partnership with the Indian Premier League and look forward to offering the next five seasons across our portfolio of television channels. We place disciplined deals with a focus on long-term value.
"We decided not to go ahead with digital rights given the cost required to secure that package. IPL is an important component of our TV channel portfolio in India. We look forward to other multi-platform rights, including future rights from ICC and BCCI. Will explore those cricket rights".
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